Have you ever sent away for one of those pre-packaged dinner kits that contain all the ingredients and just have to be cooked? If so, what did you think of it, and especially what about the cost?

Here in Japan we have an up-and-coming food business venture called Oisix (it is even listed on the Tokyo Stock Exchange, stock code 3182) that operates little store-in-store counters within supermarkets. One of their popular products is a “meal-kit” with all the ingredients for a popular stew or noodle dish, say, packed in a box. I have never tried one as I don’t really see the point. None of these dishes is particularly difficult, and all the ingredients are in the store anyway.

Newbies, I suppose, but this company Oisix does seem to have some confusion about what their real business model actually is. They are now calling themselves a ネットスーパー “Netto supa” (ie. online supermarket.) We do have Über Meals here that do the delivery, as well as Pizza-la and other hot-meals-to-the-home providers, but nowhere like the US where (in NYC at least) almost everybody provides delivery.

You can also buy fancy make-your-own-Indian-curry kits that I have tried, made by the same companies that sell curry powders and spices such as S&B (stock code 2805), but once you read James Oliver’s entertaining and useful cookbooks you learn how easy it actually is to make a Vindaloo curry from scratch.

Below info on Oisix and S&B:

Oisix 有機野菜などの食材宅配ネットスーパー

S&B shows their 2018 new product line up:

Most Japanese households still have a woman in the kitchen making most meals and doing the daily shopping, generally by bicycle if in urban areas, or by car in the wider spacier countryside. Home delivery of groceries is still pretty rare.

Peter Fuchs © 2018

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